---------- Forwarded message ----------
From: Elaine Bannon <elaine.bannon(a)gmail.com>
Date: Tue, 7 Dec 2004 16:44:16 +0000
Subject: Fwd: Help with upcoming DCU advertising campaign for CAO audience
To: rosa.tomrophofmann(a)gmail.com
---------- Forwarded message ----------
From: Deirdre Wynter <deirdre.wynter(a)dcu.ie>
Date: Mon, 06 Dec 2004 15:31:11 +0000
Subject: Re: Help with upcoming DCU advertising campaign for CAO audience
To: Elaine Bannon <elaine.bannon(a)gmail.com>
Hi Elaine
Once again, apologies for the delay in getting back to you on this - I was
waiting to hear back from the photographer and the ad agency.
The casting will take place in meeting room 3 in the hub at 2pm on Wednesday. I
have booked the room until 5:30pm, but if the students could come between 2pm
and 4pm, that would be great.
Students should literally come "as they are", and be prepared to have a brief
chat, and to pose for a polaroid. In total, 3 main male/female characters are
needed, along with about 10 extras.
The shoot will take place on one day - Sunday, 12th December. I tried to move
this date, as you said quite a few students may be working, but unfortunately,
the photographer is only available on that date. Exact times etc. will be
confirmed with the actual participants later this week.
Regarding putting the actual pdfs on the web - the ad agency is a bit reluctant
to put them on the public domain at this stage - other universities are very
competitive with us etc!! However, we will have the concepts at the casting on
Wednesday, so we can talk through them with all concerned. In the meantime, if
anyone wants to drop over to my office, I would be happy to go through them with
them.
One prop we need will be a moped, if any of your members is prepared to donate
one for the shoot, it would be much appreciated. If not, I'm sure I can locate
one elsewhere.
Regarding the details of the campaign itself:
The camapign will feature on bus shelters in Dublin and key urban areas outside
of the Dublin area, the sides of buses in Dublin, poster sites at cinemas
throughout the country, print ads in CAO supplements in the Irish Times and
Irish Independent and on train carriages on the DART andARROW rail systems, and
on Dublin bus vehicles.
The campaign will run from December 27th through to January 31st.
I am meeting with the agency tomorrow. I will let them know about the MPS then -
I will then get in contact with them before the shoot date.
Once again, I would like to thank you for all your help - it is much
appreciated.
Fingers crossed for a good turnout on Wednesday!!!!!!!!!!!
All the best
Deirdre
Elaine Bannon wrote:
> Hey
>
> I need that info and PDF soon otherwise I'll have to send out our mail
> on its own. The sooner we let people know about it the sooner they can
> make arrangements to be there.
>
> On Fri, 3 Dec 2004 16:07:56 +0000, Elaine Bannon
> <elaine.bannon(a)gmail.com> wrote:
> > Hi Deirdre
> >
> > I would love to hear more about this. I know alot of people who would
> > be interested in helping out with this campegin.
> >
> > My number is 087 7708442
> >
> > Feel free to call me. On Monday the committee meat at 6pm but I will
> > be mailing the membership first thing monday morning so if there is
> > anything in particular you woud like to see go out in the mail
> > regarding this then mail it to me and I will forward it on.
> >
> > I look forward to talking to you soon
> >
> > Elaine Bannon
> >
> >
> >
> >
> > On Fri, 03 Dec 2004 15:11:44 +0000, Deirdre Wynter
> > <deirdre.wynter(a)dcu.ie> wrote:
> > > Hi Elaine
> > >
> > > My name is Deirdre Wynter, and I work as the Marketing Officer here at
> > > the University.
> > >
> > > Our advertising agency, DDFH&B has come up with a concept for our
> > > upcoming advertising campaign, which is aimed at school leavers, that
> > > involves the use of real students in the creative. We would love to be
> > > able to use members of the DCU Drama Soc in the campaign, if they would
> > > be willing to help.
> > >
> > > The camapign will feature on bus shelters in Dublin and key urban areas
> > > outside of the Dublin area, the sides of buses in Dublin, poster sites
> > > at cinemas throughout the country, print ads in CAO supplements in the
> > > Irish Times and Irish Independent and on train carriages on the DART and
> > > ARROW rail systems.
> > >
> > > The proposed date for casting is the afternoon of Wednesday, 8th
> > > December here on campus. Photography would take place on Friday,
> > > December 10th and Sunday, December 12th.
> > >
> > > The agency have agreed to work on posters that could be used to
> > > publicise the casting and the campaign to your members.
> > >
> > > I understand Elaine that you are having a meeting of the drama soc next
> > > Monday at 6pm. I would be willing to come along to the meeting to show
> > > actual samples of the creative and to explain the campaign in more
> > > detail, or to meet you earlier in the day to show you the creative, if
> > > that would suit better.
> > >
> > > In return for featuring your members in the campaign, we would be like
> > > to make a donation to your society.
> > >
> > > I hope you will be in a position to help us out - I think it would be a
> > > great experience for all concerned, as the concept is very clever and
> > > fun. The photographer is a top professional photographer based here in
> > > Dublin, who has worked on many high profile national and international
> > > advertising campaigns.
> > >
> > > My contact details are as follows:
> > >
> > > Tel: 700 7510
> > > Mobile: 086 850 3022
> > > Email: deirdre.wynter(a)dcu.ie
> > >
> > > Looking forward to meeting you.
> > >
> > > Deirdre
> > >
> > >
> >
